Duffett, Rodney Graeme

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Publications
(Articles)

Results 1-18 of 18 (Search time: 0.03 seconds).

Issue DateTitleAuthor(s)
12022An analysis of cause-related and social marketing strategies in the South African Sport Management industryMoyo, Talent ; Duffett, Rodney Graeme ; Knott, Brendon 
22023Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparisonIonescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel 
32020COVID-19 pandemic… what about the obesity and inactivity “pandemics”?Kirby, J.H. ; Duffett, Rodney Graeme 
42020Crime perceptions among international leisure tourists in Cape TownChaturuka, Manlord ; Duffett, Rodney Graeme ; Haydam, Norbert 
52022Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfactionCromhouta, Dylan ; Duffett, Rodney Graeme 
62022Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South AfricaMoyo, Talent ; Knott, Brendon ; Duffett, Rodney Graeme 
72022Framework for a generic retail Charter: a guide towards sustainability and stakeholder supportVenter, Petrus ; Duffett, Rodney Graeme 
82022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?Ghouse, Suhail M. ; Duffett, Rodney Graeme ; Chaudhary, Monica 
92021The influence of student-community partner working relationships on satisfaction: a South African university service learning programmeCromhout, D. ; Duffett, Rodney Graeme ; Steenkamp, P. 
102022The influence of student-imparted marketing skills and knowledge instruction on small businesses’ satisfaction: a service learning programme in South AfricaDuffett, Rodney Graeme ; Cromhout, Dylan Henry 
112022Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumersDuffett, Rodney Graeme 
122021Modeling mobile commerce applications’ antecedents of customer satisfaction among millennials: an extended tam perspectiveNgubelanga, Atandile ; Duffett, Rodney Graeme 
132021Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyaltyEdu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert 
142022Modelling online advertising design quality influences on millennial consumer attitudes in South AfricaDuffett, Rodney Graeme ; Miller, Natassha V. 
152022Perceived satisfaction with a student-run agency service learning project: a client perspectiveDuffett, Rodney Graeme ; Cromhout, Dylan Henry 
162020South African millennials’ attitudes towards the communications effect of you tube marketingDuffett, Rodney Graeme 
172021The use of social media as a marketing tool by tourist attractions: influence on cognitive, affective and behavioural consumer attitudesNzeku, Bongiwe ; Duffett, Rodney Graeme 
182019YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and RomaniaDuffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel 

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Duffett, Rodney Graeme
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