Duffett, Rodney Graeme

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Publications

Results 1-20 of 33 (Search time: 0.083 seconds).

Issue DateTitleAuthor(s)
12023Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparisonIonescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel 
22018Consumer attitudes towards the health benefits of 100% fruit juice in South AfricaDuffett, Rodney Graeme 
32017Consumer perceptions toward sugar content of fruit juice products in a developing countryDuffett, Rodney Graeme 
42017Consumption patterns and demographic factors influence on fruit juice classifications, health benefits and sugar content perceptions in two Municipal Districts in Cape Town, Western Cape, South AfricaDuffett, Rodney Graeme 
52022Corporate social responsibility in professional sport organisations: a developing country perspectiveMoyo, Talent ; Duffett, Rodney Graeme 
62020COVID-19 pandemic… what about the obesity and inactivity “pandemics”?Kirby, J.H. ; Duffett, Rodney Graeme 
72020Crime perceptions among international leisure tourists in Cape TownChaturuka, Manlord ; Duffett, Rodney Graeme ; Haydam, Norbert 
82024Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communicationsDuffett, Rodney Graeme ; Maraule, Mihlali 
92019Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and RomaniaDuffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor 
102021Exploring social media usage as a communication channel among independent food retailer SMEs in South AfricaDos Santos, José ; Duffett, Rodney Graeme 
112024Exploring the antecedents of artificial intelligence products’ usage. the case of business studentsDuffett, Rodney Graeme ; Zaharia, Rodica Milena ; Edu, Tudor ; Constantinescu, Raluca ; Negricea, Iliuta Costel 
122022Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfactionCromhouta, Dylan ; Duffett, Rodney Graeme 
132022Framework for a generic retail Charter: a guide towards sustainability and stakeholder supportVenter, Petrus ; Duffett, Rodney Graeme 
142024Health nonprofit organizations use of social media communication and marketing during COVID-19: a qualitative Technology Acceptance Model viewpointDuffett, Rodney Graeme ; Thomas, Shaun 
152022How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?Ghouse, Suhail M. ; Duffett, Rodney Graeme ; Chaudhary, Monica 
162023The impact of student-run marketing agency services on satisfaction and business performance of small and medium enterprises and microenterprisesDuffett, Rodney Graeme ; Cromhout, Dylan Henry ; Edu, Tudor 
172021The influence of culture on the development of youth entrepreneurs in a selected suburb in Cape TownDavids, Nashwin ; Tengeh, Robertson Khan ; Duffett, Rodney Graeme 
182018The influence of shopping characteristics and socio-demographic factors on selected in-store buying practices in different Socio-Economic regionsDuffett, Rodney Graeme ; Foster, Crystal 
192021The influence of student-community partner working relationships on satisfaction: a South African university service learning programmeCromhout, D. ; Duffett, Rodney Graeme ; Steenkamp, P. 
202022The influence of student-imparted marketing skills and knowledge instruction on small businesses’ satisfaction: a service learning programme in South AfricaDuffett, Rodney Graeme ; Cromhout, Dylan Henry 

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Duffett, Rodney Graeme
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