Duffett, Rodney Graeme
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2025 | The role of brand awareness and trust on purchase intent in Google shopping ads and demographic factor influences among Millennials and Generation Z | Charles, Jaydi ; Duffett, Rodney Graeme |
| 2 | 2025 | Leveraging social media marketing in healthcare-based non-profit organisations: insights from the technology acceptance model | Thomas, Shaun ; Duffett, Rodney Graeme |
| 3 | 2025 | The influence of emoji digital marketing and demographic factors on Generation Z’s purchase intention decisions | Maraule, Mihlali ; Duffett, Rodney Graeme |
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Full Name
Duffett, Rodney Graeme
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