Petrosanu, Dana-Mihaela
Publications
(Articles)
Results 1-1 of 1 (Search time: 0.003 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2019 | Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and Romania | Duffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor |
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Full Name
Petrosanu, Dana-Mihaela
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