Edu, Tudor

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Publications

Results 1-6 of 6 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12023Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparisonIonescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel 
22019Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and RomaniaDuffett, Rodney ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor 
32023The impact of student-run marketing agency services on satisfaction and business performance of small and medium enterprises and microenterprisesDuffett, Rodney ; Cromhout, Dylan Henry ; Edu, Tudor 
42021Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyaltyEdu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert 
52018A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South AfricaDuffett, Rodney ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta Costel ; Zaharia, Rodica 
62019YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and RomaniaDuffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel 

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Edu, Tudor
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