Duffett, Rodney Graeme

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Publications

Results 1-20 of 28 (Search time: 0.033 seconds).

Issue DateTitleAuthor(s)
12014Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCTAbrahams, Y ; Burgess, MA ; Duffett, Rodney Graeme 
227-Nov-2014Usage characteristics' effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney Graeme 
32014Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learnersAbbott, J ; Van Loggerneberg, TC ; Duffett, Rodney Graeme 
42013Usage characteristics effect on BBM advertising regarding awareness: A study amongst Milnerton High School learnersHagen, L ; Duffett, Rodney Graeme 
52016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney Graeme ; Wakeham, Myles 
62017Shopping list development and use of advertisements’ pre-store food-buying practices within different socio-economic status areas in South AfricaDuffett, Rodney Graeme ; Foster, Crystal 
72015Mxit marketing communications’ influence on liking and preference among Gen YDuffett, Rodney Graeme 
82016Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western CapeDuffett, Rodney Graeme 
92013The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learnersJoshua, KW ; Pretorius, CRW ; Duffett, Rodney Graeme 
102017Influence of social media marketing communications on young consumers’ attitudesDuffett, Rodney Graeme 
112015The influence of Mxit advertising on purchase intentions and purchase amid Generation YDuffett, Rodney Graeme 
122017Influence of Facebook Commercial Communications on Generation Z’s Attitudes in South AfricaDuffett, Rodney Graeme 
132014The influence of Facebook advertising on word-of-mouth: A study amongst CPUT studentsSaaiman, EJ ; Magerman, C ; Duffett, Rodney Graeme 
142015The influence of Facebook advertising on cognitive attitudes amid Generation YDuffett, Rodney Graeme 
152015Facebook advertising’s influence on intention-to-purchase and purchase amongst MillennialsDuffett, Rodney Graeme 
162011Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspectiveDuffett, Rodney Graeme 
1727-Nov-2014Effects of Facebook: advertising regarding purchase behaviour: a study amongst working class millennialsBezuidenhout, D ; Nell, H D ; Duffett, Rodney Graeme 
182014Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville studentsMsongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme 
192013The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learnersIsaacs, CA ; Maart, SM ; Duffett, Rodney Graeme 
202013The effect of YouTube advertising on knowledge: A study amongst UWC studentsMapuma, GM ; Ehadi Okenda, VO ; Duffett, Rodney Graeme 

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Duffett, Rodney Graeme
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