Negricea, Iliuta Costel
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Issue Date | Title | Author(s) | |
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1 | 2019 | Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and Romania | Duffett, Rodney ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor |
2 | 2018 | A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South Africa | Duffett, Rodney ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta Costel ; Zaharia, Rodica |
3 | 2019 | YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania | Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel |

Full Name
Negricea, Iliuta Costel
