Steyn, Benita

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Publications

Results 1-11 of 11 (Search time: 0.029 seconds).

Issue DateTitleAuthor(s)
1Sep-2006Two managerial roles for public relations: “strategic PR manager” and “operational PR manager”Steyn, Benita ; Everett, T. 
2Sep-2006The need for a proactive approach to issues management: the case of Shell Nigeria & MOSOPSteyn, Benita ; Akwunwa, T. J. 
32008Institutionalising the strategic role of public relations Invited presentationSteyn, Benita 
42008Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance.Steyn, Benita ; Niemann, L 
52007The Future of Excellence in Public Relations and Communication Management: Challenges to the Next GenerationSteyn, Benita 
617-Sep-2008Enterprise strategy - a mechanism for fulfilling societal and stakeholder expectations in the global villageNiemann, L ; Steyn, Benita ; Du Plessis, N 
7Sep-2006Dominant coalition of recently privatised SA telecommunications service provider expects “reflectionist” and “educationist” roles of PR practitionersSteyn, Benita ; Green, M. 
8Sep-2006Different contributions by corporate communication and marketing to organisational strategy formulation: a case studyWorrall, D. ; Steyn, Benita 
9Sep-2006Different contributions by corporate communication and marketing to organisational strategy formulationWorrall, D. ; Steyn, Benita 
10Sep-2006Defining the core elements of management in PR context in South Africa: an international comparative study.Everett, T. ; Steyn, Benita 
116-Mar-2008Achieving strategic alignment in public relations through the development of an action research-based software programmeButschi, G ; Steyn, Benita 

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Steyn, Benita
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