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http://hdl.handle.net/11189/6793| Title: | Institutionalising the strategic role of public relations Invited presentation | Other Titles: | 1st Plenary Session: What We Mean by Institutionalization | Authors: | Steyn, Benita | Keywords: | Institutionalization;Public relations;strategic role | Issue Date: | 2008 | Source: | Steyn, B. 2008. Institutionalising the strategic role of public relations Invited presentation: 1st Plenary Session: What We Mean by Institutionalization. In:10th Annual EUPRERA Congress. Milan, Italy.16-18 October | Conference: | 10th Annual EUPRERA Congress | Description: | Conference Paper | URI: | http://hdl.handle.net/11189/6793 |
| Appears in Collections: | BUS - Conference Papers |
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