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http://hdl.handle.net/11189/6858| Title: | Different contributions by corporate communication and marketing to organisational strategy formulation: a case study | Authors: | Worrall, D. Steyn, Benita |
Keywords: | Corporate communication;Marketing;Organisational strategy formulation;Case study | Issue Date: | Sep-2006 | Source: | Worrall, D. and Steyn, B. 2006. Different contributions by corporate communication and marketing to organisational strategy formulation: a case study. 8th Annual European Public Relations Education & Research Associations (EUPRERA) Conference. Carlisle, UK, 6-9 September 2006 | Conference: | 8th Annual European Public Relations Education & Research Associations (EUPRERA) Conference. Carlisle, UK, 6-9 September 2006 | Description: | Conference Paper / Case study | URI: | http://hdl.handle.net/11189/6858 |
| Appears in Collections: | BUS - Conference Papers |
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