Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance.

Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6794

Title:	Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance.
Authors:	Steyn, Benita Niemann, L
Keywords:	corporate communication;Institutionalising;public relations;Enterprise strategy;enterprise governance
Issue Date:	2008
Source:	Steyn, B. and Niemann, L. 2008. Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance. In: 10th Annual EUPRERA Congress. Milan, Italy: 16 - 18 October 2008
Conference:	Annual EUPRERA Congress
Description:	Conference Paper
URI:	http://hdl.handle.net/11189/6794
Appears in Collections:	BUS - Conference Papers

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