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http://hdl.handle.net/11189/6857| Title: | Different contributions by corporate communication and marketing to organisational strategy formulation | Authors: | Worrall, D. Steyn, Benita |
Keywords: | Corporate communication;Marketing;Organisational strategy formulation | Issue Date: | Sep-2006 | Source: | Worrall, D. and Steyn, B. 2006. Different contributions by corporate communication and marketing to organisational strategy formulation. South African Communication Association Annual Conference (SACOMM 2006). Cape Town, 28-30 September 2006 | Conference: | South African Communication Association Annual Conference (SACOMM 2006). Cape Town, 28-30 September 2006 | Description: | Conference Paper | URI: | http://hdl.handle.net/11189/6857 |
| Appears in Collections: | BUS - Conference Papers |
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