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http://hdl.handle.net/11189/6923| Title: | Achieving strategic alignment in public relations through the development of an action research-based software programme | Other Titles: | 11th Annual International Public Relations Research Conference, Miami, FL | Authors: | Butschi, G Steyn, Benita |
Keywords: | Achieving;Strategic alignment;Public relations;Research-Based;Software | Issue Date: | 6-Mar-2008 | Conference: | 11th Annual International Public Relations Research Conference, Miami, FL, 6 - 9 March 2008 | URI: | http://hdl.handle.net/11189/6923 |
| Appears in Collections: | BUS - Conference Papers |
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