Browsing by Author Steyn, Benita

Showing results 1 to 16 of 16
Issue DateTitleAuthor(s)
6-Mar-2008Achieving strategic alignment in public relations through the development of an action research-based software programmeButschi, G ; Steyn, Benita 
2006A critical evaluation of the Downs-Hazen instrument (CSQ) by measuring employee communication satisfaction at a private higher education institution in South AfricaMeintjes, Corne ; Steyn, Benita 
Sep-2006Defining the core elements of management in PR context in South Africa: an international comparative study.Everett, T. ; Steyn, Benita 
Sep-2006Different contributions by corporate communication and marketing to organisational strategy formulationWorrall, D. ; Steyn, Benita 
Sep-2006Different contributions by corporate communication and marketing to organisational strategy formulation: a case studyWorrall, D. ; Steyn, Benita 
Sep-2006Dominant coalition of recently privatised SA telecommunications service provider expects “reflectionist” and “educationist” roles of PR practitionersSteyn, Benita ; Green, M. 
17-Sep-2008Enterprise strategy - a mechanism for fulfilling societal and stakeholder expectations in the global villageNiemann, L ; Steyn, Benita ; Du Plessis, N 
2010Enterprise strategy -- a concept that explicates corporate communication’s strategic contribution at the macro organisational levelSteyn, Benita ; Niemann, Lynne 
2007The Future of Excellence in Public Relations and Communication Management: Challenges to the Next GenerationSteyn, Benita 
2008Institutionalising the strategic role of corporate communication public relations through its contribution to enterprise strategy and enterprise governance.Steyn, Benita ; Niemann, L 
2008Institutionalising the strategic role of public relations Invited presentationSteyn, Benita 
Sep-2006The need for a proactive approach to issues management: the case of Shell Nigeria & MOSOPSteyn, Benita ; Akwunwa, T. J. 
2013The Pretoria school of thought: from strategy to governance to sustainabilityDe beer, Estelle ; Steyn, Benita ; Rensburg, Ronel 
2012Strategic role of public relations in the process of ‘integrated reporting’ - An exploratory studySteyn, Benita ; De beer, Estelle 
2006Theory on strategic communication management is the key to unlocking the boardroomButschi, Gerhard ; Steyn, Benita 
Sep-2006Two managerial roles for public relations: “strategic PR manager” and “operational PR manager”Steyn, Benita ; Everett, T.