Knott, Brendon

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Publications

Results 1-10 of 10 (Search time: 0.019 seconds).

Issue DateTitleAuthor(s)
12022An analysis of cause-related and social marketing strategies in the South African Sport Management industryMoyo, Talent ; Duffett, Rodney ; Knott, Brendon 
22008Consumer reactions to sport-event sponsorship: a case study of the 2006 Cape Argus Pick ’n Pay cycle tourKnott, Brendon ; Swart, Kamilla 
32021The contribution of festivals and events towards the achievement of the United Nations sustainable development goalsCouto, Ubaldino Sequeira ; Knott, Brendon ; Whitfield, Julie 
42024The COVID-19 pandemic’s effect on family leisure activities of working parents with pre-school aged childrenPerold, Ilanza ; Knott, Brendon ; Young, Chris 
52020Environmental factors and stakeholders influence on professional sport organisations engagement in sustainable corporate social responsibility: a South African perspectiveMoyo, Talent ; Duffett, Rodney ; Knott, Brendon 
62022Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South AfricaMoyo, Talent ; Knott, Brendon ; Duffett, Rodney 
72022The Legacy of Sport Events for Emerging NationsKnott, Brendon ; Tinaz, C. 
82023The role of mentorship in the professional progression of elite youth cricketers in South AfricaEkron, Christopher Lanval ; Knott, Brendon ; Taliep, Mogammad Sharhidd 
92025Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approachMarthinus, Justin ; Duffett, Rodney ; Knott, Brendon 
102021Strategic conceptualisation of the South African sport tourism sector’s response to the covid-19 pandemicHemmonsbey, Janice Dorothy ; Tichaawa, Tembi Maloney ; Knott, Brendon 

Profile

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Full Name
Knott, Brendon
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Biography
Since receiving my PhD at Bournemouth University (2015), I have continued my academic role as Associate Professor at CPUT. Besides lecturing responsibilities, I have supervised postgraduate students and collaborated with national and international researchers in related mega-events legacy studies, still with a branding emphasis. I have authored journal papers, book chapters as well as contributing to relevant industry publications, mostly linked to sport tourism mega-event legacy, place branding and sport event themes. In particular, I have continued to focus on place branding legacy through sport, extending my PhD study to include city brands and other sport elements besides mega-events. My post-PhD and current research activities have taken into account academic developments in the field, such as an increasing awareness of “leveraging” and not merely legacy; a more critical perspective of mega-events globally, coupled with an awareness of legacy from other event types (especially home-grown events); and an emerging body of knowledge from developing economy nations.
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