Duffett, Rodney

Network Lab View Statistics Email Alert RSS Feed

Publications

Results 1-7 of 7 (Search time: 0.026 seconds).

Issue DateTitleAuthor(s)
12022An analysis of cause-related and social marketing strategies in the South African Sport Management industryMoyo, Talent ; Duffett, Rodney ; Knott, Brendon 
22025Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and ZDuffett, Rodney ; Charles, Jaydi 
32020Environmental factors and stakeholders influence on professional sport organisations engagement in sustainable corporate social responsibility: a South African perspectiveMoyo, Talent ; Duffett, Rodney ; Knott, Brendon 
42022Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South AfricaMoyo, Talent ; Knott, Brendon ; Duffett, Rodney 
52025Instagram mega-influencers’ effect on generation Z’s intention to purchase: a technology acceptance model and source credibility model perspectiveDuffett, Rodney ; Mxunyelwa, Ayabonga Siyamthanda 
62025Modeling emoji online marketing on websites among young consumers: the moderation effect of ageMaraule, Mihlali ; Duffett, Rodney ; Edu, Tudor 
72025Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approachMarthinus, Justin ; Duffett, Rodney ; Knott, Brendon 

Profile

Loading... 2 0 5 0 false
Full Name
Duffett, Rodney
ORCID
Biography
Prof. Rodney Graeme Duffett is a professor in the Marketing Department in the Faculty of Business. He holds a DTech in Marketing, which focuses on social media as a marketing communication channel among the Generation Y cohort. His main research niche area is integrated marketing communications (IMC), particularly any topics related to digital, mobile, and social media marketing communication. Other secondary research niche areas include consumer behaviour, education, SMEs, and sport marketing-related topics. Prof. Duffett has been teaching marketing communication-related courses at the undergraduate and postgraduate levels for over 25 years. Prof. Duffett has authored and co-authored articles in 55 DHET-accredited journals, peer-reviewed over 400 papers for 85 local and international journals and served as an article editor for SageOpen. A selection of his academic work can be found at https://www.researchgate.net/profile/Rodney_Duffett.
Loading... 3 0 5 0 false