Edu, Tudor

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Publications

Results 1-7 of 7 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12023Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparisonIonescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel 
22019Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and RomaniaDuffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor 
32024Exploring the antecedents of artificial intelligence products’ usage. the case of business studentsDuffett, Rodney Graeme ; Zaharia, Rodica Milena ; Edu, Tudor ; Constantinescu, Raluca ; Negricea, Iliuta Costel 
42023The impact of student-run marketing agency services on satisfaction and business performance of small and medium enterprises and microenterprisesDuffett, Rodney Graeme ; Cromhout, Dylan Henry ; Edu, Tudor 
52021Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyaltyEdu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert 
62018A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South AfricaDuffett, Rodney Graeme ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta Costel ; Zaharia, Rodica 
72019YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and RomaniaDuffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel 

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Edu, Tudor
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