Haydam, Norbert

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Publications

Results 1-10 of 10 (Search time: 0.042 seconds).

Issue DateTitleAuthor(s)
12017The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South AfricaOji, Obiefula Nnadi Elvis ; Iwu, Chux Gervase ; Haydam, Norbert 
216-Nov-2007A study of adventure tourism attendees at a wine tourism event: a qualitative and quantitative study of the Breedekloof Outdoor Festival South AfricaTassiopoulos, D ; Haydam, Norbert 
327-Sep-2007A profile of event attendees in South Africa: a demand-side study of an international golf eventHaydam, Norbert ; Tassiopoulos, D 
42013Modern communications in a modern era: Mobile customer relationship marketingGrahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert 
52012Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn.Khan, Shireen ; Steenkamp, Pieter ; Haydam, Norbert 
62010Marathon sponsorship as an enabler of brand extension : an exploratory studyZhou, Y ; Steenkamp, Pieter ; Haydam, Norbert 
72018Managing the Underdog Effect: A Framework in the Context of Brand ManagementSteenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert 
82013In search of truthful scientific knowledge – a monistic viewHaydam, Norbert E ; Slabbert, AD ; Uken, E 
92008Golf tourists in South Africa: A demand-side study of a niche market in sports tourismTassiopoulos, D ; Haydam, Norbert 
102017Explaining satisfaction at a foreign tourism destination – an intra-generational approach evidence within generation y from South Africa and RomaniaHaydam, Norbert ; Purcarea, Theodor ; Edu, Tudor ; Negricea, Iliuta Costel 

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Haydam, Norbert
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