Publications
(Others)
Results 1-1 of 1 (Search time: 0.021 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |
Loading...
2
0
5
0
false
Full Name
Zhou, Y
Loading...
3
0
5
0
false