Publications
(Others)
Results 1-1 of 1 (Search time: 0.04 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |
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Zhou, Y
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