| Issue Date | Title | Author(s) |
| 2017 | Brand identity: theory versus practice in the South African banking sector | Zwakala, Kuhle ; Steenkamp, Pieter ; Haydam, Norbert |
| 2020 | Crime perceptions among international leisure tourists in Cape Town | Chaturuka, Manlord ; Duffett, Rodney Graeme ; Haydam, Norbert |
| 2017 | Explaining satisfaction at a foreign tourism destination – an intra-generational approach evidence within generation y from South Africa and Romania | Haydam, Norbert ; Purcarea, Theodor ; Edu, Tudor ; Negricea, Iliuta Costel |
| 2008 | Golf tourists in South Africa: A demand-side study of a niche market in sports tourism | Tassiopoulos, D ; Haydam, Norbert |
| 2013 | In search of truthful scientific knowledge – a monistic view | Haydam, Norbert E ; Slabbert, AD ; Uken, E |
| 2018 | Managing the Underdog Effect: A Framework in the Context of Brand Management | Steenkamp, Pieter ; Grahn, Graham ; Haydam, Norbert |
| 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |
| 2012 | Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn. | Khan, Shireen ; Steenkamp, Pieter ; Haydam, Norbert |
| 2021 | Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyalty | Edu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert |
| 2013 | Modern communications in a modern era: Mobile customer relationship marketing | Grahn, Graham ; Steenkamp, Pieter ; Haydam, Norbert |
| 2018 | A multi-dimensional approach of green marketing competitive advantage : a perspective of small medium and micro enterprises from Western Cape, South Africa | Duffett, Rodney Graeme ; Edu, Tudor ; Haydam, Norbert ; Negricea, Iliuta Costel ; Zaharia, Rodica |
| 27-Sep-2007 | A profile of event attendees in South Africa: a demand-side study of an international golf event | Haydam, Norbert ; Tassiopoulos, D |
| 16-Nov-2007 | A study of adventure tourism attendees at a wine tourism event: a qualitative and quantitative study of the Breedekloof Outdoor Festival South Africa | Tassiopoulos, D ; Haydam, Norbert |
| 2017 | The use of social media marketing strategies by SMMEs in the hospitality sector in Cape Metropole, South Africa | Oji, Obiefula Nnadi Elvis ; Iwu, Chux Gervase ; Haydam, Norbert |