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Romania
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2023 | Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparison | Ionescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel |
| 2019 | Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and Romania | Duffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor |
| 2017 | Explaining satisfaction at a foreign tourism destination – an intra-generational approach evidence within generation y from South Africa and Romania | Haydam, Norbert ; Purcarea, Theodor ; Edu, Tudor ; Negricea, Iliuta Costel |
| 2024 | Exploring the antecedents of artificial intelligence products’ usage. the case of business students | Duffett, Rodney Graeme ; Zaharia, Rodica Milena ; Edu, Tudor ; Constantinescu, Raluca ; Negricea, Iliuta Costel |
| 2021 | Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyalty | Edu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert |
| 2019 | YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania | Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel |