Browsing by Subject
Millennials
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2019 | Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and Romania | Duffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor |
| 27-Nov-2014 | Effects of Facebook: advertising regarding purchase behaviour: a study amongst working class millennials | Bezuidenhout, D ; Nell, H D ; Duffett, Rodney Graeme |
| 2015 | Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials | Duffett, Rodney Graeme |
| 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? | Ghouse, Suhail M. ; Duffett, Rodney Graeme ; Chaudhary, Monica |
| 2022 | Millennials’ service quality preferences: Evidence from large retail outlets in South Africa | Adam, Shaheen ; Ogunlela, Oyebanjo ; Tengeh, Robertson Khan ; Cupido, Chris |
| 2021 | Modeling mobile commerce applications’ antecedents of customer satisfaction among millennials: an extended tam perspective | Ngubelanga, Atandile ; Duffett, Rodney Graeme |
| 2016 | Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western Cape | Duffett, Rodney Graeme |
| 2025 | The role of brand awareness and trust on purchase intent in Google shopping ads and demographic factor influences among Millennials and Generation Z | Charles, Jaydi ; Duffett, Rodney Graeme |