Showing results 1 to 20 of 64
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| Issue Date | Title | Author(s) |
| 2010 | BBBEE ownerships issues in Cape Peninsula-based advertising agencies: a multiple case study approach | Duffett, Rodney Graeme |
| 2009 | Black Economic Empowerment in the Cape Peninsula advertising industry: A multiple case study approach | Duffett, Rodney Graeme |
| 2009 | Black Economic Empowerment progress in the advertising industry in Cape Town: Challenges and benefits | Duffett, Rodney Graeme ; Van der Heever, IC ; Bell, Diane |
| 2023 | Brand-centred fashion clothing behaviour modelling within generation Y. a two-country comparison | Ionescu, Ștefan-Alexandru ; Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuță Costel |
| 2018 | Consumer attitudes towards the health benefits of 100% fruit juice in South Africa | Duffett, Rodney Graeme |
| 2017 | Consumer perceptions toward sugar content of fruit juice products in a developing country | Duffett, Rodney Graeme |
| 2017 | Consumption patterns and demographic factors influence on fruit juice classifications, health benefits and sugar content perceptions in two Municipal Districts in Cape Town, Western Cape, South Africa | Duffett, Rodney Graeme |
| 2022 | Corporate social responsibility in professional sport organisations: a developing country perspective | Moyo, Talent ; Duffett, Rodney Graeme |
| 2020 | COVID-19 pandemic… what about the obesity and inactivity “pandemics”? | Kirby, J.H. ; Duffett, Rodney Graeme |
| 2020 | Crime perceptions among international leisure tourists in Cape Town | Chaturuka, Manlord ; Duffett, Rodney Graeme ; Haydam, Norbert |
| 2024 | Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications | Duffett, Rodney Graeme ; Maraule, Mihlali |
| 2013 | Demographic influences on the effect of facebook advertising on liking amongst young adults: A study at College of Cape Town | Robertson, LS ; Goodwin, S ; Duffett, Rodney Graeme |
| 2013 | Demographic influences that affect brand liking due to MXit advertising amongst learners at Malibu High Schoo | Jappie, N ; Hill, V ; Duffett, Rodney Graeme |
| 2014 | The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students | Soutter, DK ; Duffett, Rodney Graeme |
| 2015 | Effect of Gen Y affective attitudes towards Facebook marketing communications in South Africa | Duffett, Rodney Graeme |
| 2016 | Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa. | Duffett, Rodney Graeme |
| 2013 | The effect of YouTube advertising on knowledge: A study amongst UWC students | Mapuma, GM ; Ehadi Okenda, VO ; Duffett, Rodney Graeme |
| 2019 | Effect of YouTube Marketing communication on converting Brand liking into preference among Millennials regarding Brands in general and sustainable offers in particular. Evidence from South Africa and Romania | Duffett, Rodney Graeme ; Petrosanu, Dana-Mihaela ; Negricea, Iliuta Costel ; Edu, Tudor |
| 2013 | The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learners | Isaacs, CA ; Maart, SM ; Duffett, Rodney Graeme |
| 2014 | Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville students | Msongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme |