Edu, Tudor

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Issue DateTitleAuthor(s)
12025Modeling emoji online marketing on websites among young consumers: the moderation effect of ageMaraule, Mihlali ; Duffett, Rodney ; Edu, Tudor 

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Full Name
Edu, Tudor
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Biography
Tudor Edu is Professor of Marketing at the Romanian-American University in Bucharest, Management-Marketing Department. He graduated from the Bucharest University of Economic Studies at bachelor level and he holds a PhD in Marketing from the same university since 2008. He has over 20 years of practical experience in strategic marketing, marketing research and consumer behavior. His research covers marketing strategies, consumer behavior, market segmentation and positioning. He has published in a number of journals and is an active reviewer.
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