Browsing by Subject generation Y
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? | Ghouse, Suhail M. ; Duffett, Rodney Graeme ; Chaudhary, Monica |
| 2021 | Modelling Intra-Generation Y fashion clothing buying behaviour. a comparative study centred on motivation, store selection and brand loyalty | Edu, Tudor ; Duffett, Rodney Graeme ; Negricea, Iliuta Costel ; Haydam, Norbert |