Browsing by Subject Technology Acceptance Model (TAM)
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2025 | The influence of emoji digital marketing and demographic factors on Generation Z’s purchase intention decisions | Maraule, Mihlali ; Duffett, Rodney Graeme |
| 2025 | Leveraging social media marketing in healthcare-based non-profit organisations: insights from the technology acceptance model | Thomas, Shaun ; Duffett, Rodney Graeme |
| 2025 | Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach | Marthinus, Justin ; Duffett, Rodney ; Knott, Brendon |
| 2025 | Social media marketing in nonprofessional rugby clubs: a qualitative viewpoint using the technology acceptance model | Marthinus, Justin ; Duffett, Rodney ; Knott, Brendon |