Browsing by Subject Public relations

Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
6-Mar-2008Achieving strategic alignment in public relations through the development of an action research-based software programmeButschi, G ; Steyn, Benita 
2024Appropriation of analytics data in public relations practice in South AfricaMakwambeni, Blessing 
2021The cultural diversity preparedness of public relations students for the Public Relations industryOnganga, Jeffrey ; Abrahams, Rifqah ; Makwambeni, Blessing 
Sep-2006Defining the core elements of management in PR context in South Africa: an international comparative study.Everett, T. ; Steyn, Benita 
2022An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE)Engelbrecht, Rene ; Ferreira, Elizabeth 
2007The Future of Excellence in Public Relations and Communication Management: Challenges to the Next GenerationSteyn, Benita 
2008Institutionalising the strategic role of public relations Invited presentationSteyn, Benita 
2024Navigating Consumer Engagement during COVID-19: the Case of a Fast-Food Chain in South AfricaGool, Kauthar ; Van Zyl, Izak 
2013The Pretoria school of thought: from strategy to governance to sustainabilityDe beer, Estelle ; Steyn, Benita ; Rensburg, Ronel 
Sep-2006A rose is a rose: public relations is public relations and marketing is marketing – or is it?Venter, B-P. ; Van der Merwe, J. 
2006Theory on strategic communication management is the key to unlocking the boardroomButschi, Gerhard ; Steyn, Benita 
2009Two managerial public relations roles in the South African context : findings of stage 3 of an international comparative studySteyn, Benita
Sep-2006Two managerial roles for public relations: “strategic PR manager” and “operational PR manager”Steyn, Benita ; Everett, T.