Browsing by Subject Generation Z
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 2025 | The influence of emoji digital marketing and demographic factors on Generation Z’s purchase intention decisions | Maraule, Mihlali ; Duffett, Rodney Graeme |
| 2017 | Influence of social media marketing communications on young consumers’ attitudes | Duffett, Rodney Graeme |
| 2025 | Instagram mega-influencers’ effect on generation Z’s intention to purchase: a technology acceptance model and source credibility model perspective | Duffett, Rodney ; Mxunyelwa, Ayabonga Siyamthanda |
| 2025 | Modeling emoji online marketing on websites among young consumers: the moderation effect of age | Maraule, Mihlali ; Duffett, Rodney ; Edu, Tudor |
| 2025 | The role of brand awareness and trust on purchase intent in Google shopping ads and demographic factor influences among Millennials and Generation Z | Charles, Jaydi ; Duffett, Rodney Graeme |
| 2014 | Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learners | Abbott, J ; Van Loggerneberg, TC ; Duffett, Rodney Graeme |