| Issue Date | Title | Author(s) |
| 2014 | The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students | Soutter, DK ; Duffett, Rodney Graeme |
| 2023 | The effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William ; Mugobo, Virimai Victor |
| 2014 | Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville students | Msongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme |
| 2017 | Explaining satisfaction at a foreign tourism destination – an intra-generational approach evidence within generation y from South Africa and Romania | Haydam, Norbert ; Purcarea, Theodor ; Edu, Tudor ; Negricea, Iliuta Costel |
| 2017 | “First choice or fallback option? The attractiveness of South Africa’s retail industry for Gen Y members” | Heidig, Wibke ; Dobbelstein, Thomas ; Mason, Roger B. ; Jooste, Wayne |
| 2015 | The influence of Facebook advertising on cognitive attitudes amid Generation Y | Duffett, Rodney Graeme |
| 2014 | The influence of Facebook advertising on word-of-mouth: A study amongst CPUT students | Saaiman, EJ ; Magerman, C ; Duffett, Rodney Graeme |
| 2015 | The influence of Mxit advertising on purchase intentions and purchase amid Generation Y | Duffett, Rodney Graeme |
| 2015 | Mxit marketing communications’ influence on liking and preference among Gen Y | Duffett, Rodney Graeme |
| 2012 | People management for projects | Oosthuizen, Theuns ; Venter, Rob ; Fraser, Jessica ; Bricknell, Llewelyn ; Kara, Mohammed ; Van der Linde, Whitey ; Goldman, Geoff ; Scheepers, Cor ; McGregor, Andrew ; Radford, Andrew |
| 2014 | Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCT | Abrahams, Y ; Burgess, MA ; Duffett, Rodney Graeme |