Browsing by Subject Gen Y
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | Effect of Gen Y affective attitudes towards Facebook marketing communications in South Africa | Duffett, Rodney Graeme |
| 2019 | YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania | Duffett, Rodney Graeme ; Edu, Tudor ; Negricea, Iliuta Costel |