Browsing by Author
Duffett, Rodney
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2022 | An analysis of cause-related and social marketing strategies in the South African Sport Management industry | Moyo, Talent ; Duffett, Rodney ; Knott, Brendon |
| 2025 | Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z | Duffett, Rodney ; Charles, Jaydi |
| 2020 | Environmental factors and stakeholders influence on professional sport organisations engagement in sustainable corporate social responsibility: a South African perspective | Moyo, Talent ; Duffett, Rodney ; Knott, Brendon |
| 2022 | Exploring the relationship between corporate social responsibility and the marketing performance of professional sport organisations in South Africa | Moyo, Talent ; Knott, Brendon ; Duffett, Rodney |
| 2025 | Instagram mega-influencers’ effect on generation Z’s intention to purchase: a technology acceptance model and source credibility model perspective | Duffett, Rodney ; Mxunyelwa, Ayabonga Siyamthanda |
| 2025 | Modeling emoji online marketing on websites among young consumers: the moderation effect of age | Maraule, Mihlali ; Duffett, Rodney ; Edu, Tudor |
| 2025 | Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach | Marthinus, Justin ; Duffett, Rodney ; Knott, Brendon |
| 2025 | Social media marketing in nonprofessional rugby clubs: a qualitative viewpoint using the technology acceptance model | Marthinus, Justin ; Duffett, Rodney ; Knott, Brendon |