Browsing by Author Maraule, Mihlali
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications | Duffett, Rodney Graeme ; Maraule, Mihlali |
| 2025 | The influence of emoji digital marketing and demographic factors on Generation Z’s purchase intention decisions | Maraule, Mihlali ; Duffett, Rodney Graeme |
| 2025 | Modeling emoji online marketing on websites among young consumers: the moderation effect of age | Maraule, Mihlali ; Duffett, Rodney ; Edu, Tudor |