Steenkamp, Pieter

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Publications

Results 1-8 of 8 (Search time: 0.043 seconds).

Issue DateTitleAuthor(s)
12022Beware, an underdog may bite: literature review and brand management framework in the context of underdog brandsSchmidt, Holger J ; Steenkamp, Pieter 
22022Brand identity-image congruence: A framework for business-to-business banks in South AfricaZwakala, Kuhle M. ; Steenkamp, Pieter 
32022Brand identity-image congruence: A framework for Business-to-business Banks in South AfricaZwakala, Kuhle M. ; Steenkamp, Pieter 
42017Brand identity: theory versus practice in the South African banking sectorZwakala, Kuhle ; Steenkamp, Pieter ; Haydam, Norbert 
52024Is traffic police SERVQUAL assessment different among drivers in terms of experience? Case study of the Philippines and South AfricaDe Jager, Johan W ; Ayikwa, Lutete Christian ; Steenkamp, Pieter 
62020Servbrand framework: a business-to-business services brand equity frameworkSteenkamp, Pieter ; Herbst, Frederick Jacobus ; De Villiers, Jacobus Christiaan ; Terblanche-Smit, Marlize ; Schmidt, Holger J 
72023The value that small business community partners place on a marketing-oriented service learning projectDuffett, Rodney Graeme ; Cromhout, Dylan Henry ; Steenkamp, Pieter 
82023The value that small business community partners place on a marketing-oriented service learning projectDuffett, Rodney Graeme ; Cromhout, Dylan Henry ; Steenkamp, Pieter 

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Full Name
Steenkamp, Pieter
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