Publications

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Issue DateTitleAuthor(s)
12022Beware, an underdog may bite: literature review and brand management framework in the context of underdog brandsSchmidt, Holger J ; Steenkamp, Pieter 
22020Servbrand framework: a business-to-business services brand equity frameworkSteenkamp, Pieter ; Herbst, Frederick Jacobus ; De Villiers, Jacobus Christiaan ; Terblanche-Smit, Marlize ; Schmidt, Holger J 

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Full Name
Schmidt, Holger J
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