Browsing by Subject Purchase intention
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2025 | Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z | Duffett, Rodney ; Charles, Jaydi |
| 2025 | Modeling emoji online marketing on websites among young consumers: the moderation effect of age | Maraule, Mihlali ; Duffett, Rodney ; Edu, Tudor |