Browsing by Author Schmidt, Holger J
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Access to finance problems for small retail businesses in South Africa: comparative views from finance seekers (retailers) and finance providers (banks) | Schmidt, Holger J ; Mason, Roger B. ; Bruwer, Juan-Pierré ; Aspeling, Jonathan |
| 2022 | Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands | Schmidt, Holger J ; Steenkamp, Pieter |
| 2017 | Does brand orientation contribute to retailers’ success? An empirical study in the South African market | Schmidt, Holger J ; Mason, Roger B. ; Steenkamp, Pieter ; Mugobo, Virimai Victor |
| 2020 | Servbrand framework: a business-to-business services brand equity framework | Steenkamp, Pieter ; Herbst, Frederick Jacobus ; De Villiers, Jacobus Christiaan ; Terblanche-Smit, Marlize ; Schmidt, Holger J |