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http://hdl.handle.net/11189/8032| Title: | A comparison of the effect of single-word versus hyphenated domain name choices on website visibility | Authors: | Bangani, Ayanda Weideman, Melius |
Keywords: | Website visibility;domain names;hyphenated | Issue Date: | 2014 | Publisher: | Cape Peninsula University of Technology | Source: | Bangani, A. & Weideman, M. 2014. A comparison of the effect of single-word versus hyphenated domain name choices on website visibility. Working Paper, Cape Peninsula University of Technology, Cape Town. [http://www.web-visibility.co.za/website-visibilityabstracts-seo.htm] | Abstract: | Domain name choices play an important role in website visibility. This research investigates the effect of the choice between single-word and hyphenated domain names on website visibility. Secondly, the users’ opinions when they have to choose between the two are recorded and evaluated. Results indicate that users prefer non-hyphenated domain names as they were easier to remember. At the same time, they were afraid of the risk associated with spamdexing in hyphenated domain names. | Description: | Working Paper | URI: | http://www.web-visibility.co.za/website-visibilityabstracts-seo.htm http://hdl.handle.net/11189/8032 |
| Appears in Collections: | FID - Journal Articles (not DHET subsidised) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A comparison of the effect of single-word versus.pdf | Working Paper | 145.09 kB | Adobe PDF | View/Open |
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