Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/8032
Title: A comparison of the effect of single-word versus hyphenated domain name choices on website visibility
Authors: Bangani, Ayanda 
Weideman, Melius 
Keywords: Website visibility;domain names;hyphenated
Issue Date: 2014
Publisher: Cape Peninsula University of Technology
Source: Bangani, A. & Weideman, M. 2014. A comparison of the effect of single-word versus hyphenated domain name choices on website visibility. Working Paper, Cape Peninsula University of Technology, Cape Town. [http://www.web-visibility.co.za/website-visibilityabstracts-seo.htm]
Abstract: Domain name choices play an important role in website visibility. This research investigates the effect of the choice between single-word and hyphenated domain names on website visibility. Secondly, the users’ opinions when they have to choose between the two are recorded and evaluated. Results indicate that users prefer non-hyphenated domain names as they were easier to remember. At the same time, they were afraid of the risk associated with spamdexing in hyphenated domain names.
Description: Working Paper
URI: http://www.web-visibility.co.za/website-visibilityabstracts-seo.htm
http://hdl.handle.net/11189/8032
Appears in Collections:FID - Journal Articles (not DHET subsidised)

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