Please use this identifier to cite or link to this item: http://hdl.handle.net/11189/6923
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dc.contributor.authorButschi, Gen_US
dc.contributor.authorSteyn, Benitaen_US
dc.date.accessioned2019-03-13T07:39:27Z-
dc.date.available2019-03-13T07:39:27Z-
dc.date.issued2008-03-06-
dc.identifier.urihttp://hdl.handle.net/11189/6923-
dc.language.isoenen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/za/-
dc.subjectAchievingen_US
dc.subjectStrategic alignmenten_US
dc.subjectPublic relationsen_US
dc.subjectResearch-Baseden_US
dc.subjectSoftwareen_US
dc.titleAchieving strategic alignment in public relations through the development of an action research-based software programmeen_US
dc.title.alternative11th Annual International Public Relations Research Conference, Miami, FLen_US
dc.type.patentOtheren_US
dc.relation.conference11th Annual International Public Relations Research Conference, Miami, FL, 6 - 9 March 2008en_US
Appears in Collections:BUS - Conference Papers
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