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Issue Date	Title	Author(s)
2014	The influence of Facebook advertising on word-of-mouth: A study amongst CPUT students	Saaiman, EJ ; Magerman, C ; Duffett, Rodney Graeme
2014	Usage characteristics’ effect on word-of-mouth properties of Twitter advertising amongst undergraduate students at UCT	Abrahams, Y ; Burgess, MA ; Duffett, Rodney Graeme
2014	Usage characteristics effect on preference regarding BBM advertising amongst Rhodes High School learners	Abbott, J ; Van Loggerneberg, TC ; Duffett, Rodney Graeme
2014	Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville students	Msongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme
2014	The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students	Soutter, DK ; Duffett, Rodney Graeme
2009	Black Economic Empowerment in the Cape Peninsula advertising industry: A multiple case study approach	Duffett, Rodney Graeme
2015	Effect of Gen Y affective attitudes towards Facebook marketing communications in South Africa	Duffett, Rodney Graeme
2016	Social media marketing communications effects on attitudes among millennials in South Africa	Duffett, Rodney Graeme ; Wakeham, Myles
2015	The influence of Facebook advertising on cognitive attitudes amid Generation Y	Duffett, Rodney Graeme
2015	Mxit marketing communications’ influence on liking and preference among Gen Y	Duffett, Rodney Graeme
2016	Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western Cape	Duffett, Rodney Graeme
2015	Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials	Duffett, Rodney Graeme
2015	The influence of Mxit advertising on purchase intentions and purchase amid Generation Y	Duffett, Rodney Graeme
2009	Black Economic Empowerment progress in the advertising industry in Cape Town: Challenges and benefits	Duffett, Rodney Graeme ; Van der Heever, IC ; Bell, Diane
2016	Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.	Duffett, Rodney Graeme
2011	Employment equity issues in the Cape Town advertising industry: A black economic empowerment perspective	Duffett, Rodney Graeme
2013	The influence that MXit advertising has on word-of-mouth: A study amongst Bellville South Secondary School learners	Joshua, KW ; Pretorius, CRW ; Duffett, Rodney Graeme
2013	Demographic influences that affect brand liking due to MXit advertising amongst learners at Malibu High Schoo	Jappie, N ; Hill, V ; Duffett, Rodney Graeme
2013	The effectiveness of company/brand YouTube advertising in creating word-of-mouth: A study amongst South Peninsula High School learners	Isaacs, CA ; Maart, SM ; Duffett, Rodney Graeme
2013	Demographic influences on the effect of facebook advertising on liking amongst young adults: A study at College of Cape Town	Robertson, LS ; Goodwin, S ; Duffett, Rodney Graeme