Schmidt, Holger J
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2022 | Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands | Schmidt, Holger J ; Steenkamp, Pieter |
| 2 | 2020 | Servbrand framework: a business-to-business services brand equity framework | Steenkamp, Pieter ; Herbst, Frederick Jacobus ; De Villiers, Jacobus Christiaan ; Terblanche-Smit, Marlize ; Schmidt, Holger J |