Browsing by Subject purchase intent
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers | Duffett, Rodney Graeme |
| 2025 | The role of brand awareness and trust on purchase intent in Google shopping ads and demographic factor influences among Millennials and Generation Z | Charles, Jaydi ; Duffett, Rodney Graeme |