Browsing by Subject purchase
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers? | Ghouse, Suhail M. ; Duffett, Rodney Graeme ; Chaudhary, Monica |
| 2022 | Influence of YouTube commercial communication on organic eWOM, purchase intent and purchase associations among young consumers | Duffett, Rodney Graeme |