Browsing by Subject mxit

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2016Effect of instant messaging advertising on the hierarchy-of-effects model amid teenagers in South Africa.Duffett, Rodney Graeme 
2016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney Graeme ; Wakeham, Myles