Browsing by Subject Partial least squares path modeling
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Does brand orientation contribute to retailers’ success? An empirical study in the South African market | Schmidt, Holger J ; Mason, Roger B. ; Steenkamp, Pieter ; Mugobo, Virimai Victor |