Browsing by Subject Mxit advertising
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | The influence of Mxit advertising on purchase intentions and purchase amid Generation Y | Duffett, Rodney Graeme |
| 2016 | Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western Cape | Duffett, Rodney Graeme |