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Facebook advertising
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2014 | The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students | Soutter, DK ; Duffett, Rodney Graeme |
| 2015 | Effect of Gen Y affective attitudes towards Facebook marketing communications in South Africa | Duffett, Rodney Graeme |
| 2014 | Effectiveness of Facebook advertising regarding the preference affective element: A study amongst CPUT Bellville students | Msongelwa, N ; Mqokeli, P ; Duffett, Rodney Graeme |
| 27-Nov-2014 | Effects of Facebook: advertising regarding purchase behaviour: a study amongst working class millennials | Bezuidenhout, D ; Nell, H D ; Duffett, Rodney Graeme |
| 2015 | Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials | Duffett, Rodney Graeme |
| 2015 | The influence of Facebook advertising on cognitive attitudes amid Generation Y | Duffett, Rodney Graeme |
| 2014 | The influence of Facebook advertising on word-of-mouth: A study amongst CPUT students | Saaiman, EJ ; Magerman, C ; Duffett, Rodney Graeme |