Browsing by Author Zhou, Y
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |
| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | Marathon sponsorship as an enabler of brand extension : an exploratory study | Zhou, Y ; Steenkamp, Pieter ; Haydam, Norbert |