Browsing by Author Wakeham, Myles

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2023Modeling a new supplier preference paradigm: a business-to-business and African developing economy contextDuffett, Rodney Graeme ; Wakeham, Myles 
2016Social media marketing communications effects on attitudes among millennials in South AfricaDuffett, Rodney Graeme ; Wakeham, Myles