Browsing by Author Soutter, DK
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | The effect of Facebook advertising in generating word-of-mouth amongst young adults: A study of Cape Peninsula University of Technology and University of the Western Cape students | Soutter, DK ; Duffett, Rodney Graeme |