Website interface design: a study on the status quo of South African e-Commerce website interfaces

Abstract

The research aim of this study was to investigate the usability of the websites of South African e-commerce large retail concerns. A prior literature study indicated that other researchers found a fairly low percentage of retail e-commerce websites to have a high degree of usability. The research methodology included user testing on four of these websites. The sample consisted of the websites of four well-known retailers in South African e-commerce. In conclusion, the study has shown that these South African e-commerce websites lack usability in general. This result is useful to customers, retail companies and website developers.